Cookie Policy

Last updated: 9th October 2025

The Majestic Wine Group’s website, accessible at majesticwinegroup.com, uses cookies to distinguish you from other users of the website and keep it secure. That helps us give you a smoother browsing experience, lets us keep improving the site, and helps protect us from malicious use.

What’s a cookie?

A cookie is a small file stored in your browser by a website. It lets the site remember your device, preferences, or actions over time. Cookies help us understand how people use the site, which parts work, and where things can be better. All data transfer is encrypted.

What types of cookies do we use?

Depending on how your browser is set up, we may use:

Strictly necessary cookies

These keep the site working, like moving securely between pages.

Analytical or performance cookies

These let us measure how people use the site. We use Google Analytics 4 (GA4) to track things like page views, time spent, and how users navigate the site.

Functionality cookies

These remember you when you return. They might store your preferences or let us personalise content.

Targeting cookies

These record your visit, the pages you view, and the links you click. We may use this to tailor future content or messages.

Cookies currently in use

We use GA4 cookies to understand how visitors use the site. These may include:

_ga – Distinguishes users
ga – Maintains session state
_gid – Distinguishes users
_gat or ga_gtag_UA* – Throttles request rate

GA4 uses these cookies to collect anonymous statistics. However, the data is processed by Google, and some information may be shared with them.

Does Google see your data?

Yes, some data collected by GA4 is shared with Google. Here’s what that means:

Google acts as a data processor
if you choose to accept cookies, data sharing is enabled, which means Google may use aggregate data to improve its products
IP anonymisation is automatic in GA4, reducing the risk of identifying individuals

We’ve set up GA4 to limit data sharing as much as possible, but if you accept cookies, some of your data may still be shared with Google.

For more on how Google handles this data, see: https://policies.google.com/technologies/cookies

Do we share data with third parties?

We don’t directly share cookie data with third parties. However, when using tools like GA4, Google may receive some of this data depending on your cookie choices and their policies.

Legal compliance and consent

Under GDPR and other privacy laws, we can’t set non-essential cookies (like GA4) without your explicit consent. When you first visit our site, you’ll be asked to choose your cookie preferences. You can change them any time.

How to control cookies

You can block or delete cookies in your browser settings, and links to instructions for common browsers are included below. Please be aware that this may affect how the site works.