Enotria
Our strategy
Servicing the entire UK drink industry
Enotria is the only premium wines and spirits distributor to service all channels of the UK drinks industry. Our goal, as part of the Majestic Wine Group, is to become the country’s pre-eminent distributor to on- and off-trade businesses.
Our strategy to achieve that is built on several important pillars:
‘Customer first’ service
The highest standards of customer service have been the cornerstone of Enotria’s success for five decades, enabling us to become and remain a leading force in the UK’s drinks industry. We take pride in offering our customers a seamless experience from order to delivery, with timely and organised delivery services tailored to our customer’s location and preferences.
We continue to invest in a suite of value-added services, helping our partners to maximise their profitability. Our experienced sales teams help clients to develop personalised wine and drinks lists, considering local market trends and long-term returns.
Enotria also offers a range of training options to equip staff with the knowledge required to drive sales, including WSET courses, spirits training, and specialised programmes. We go beyond products by supporting your team with event support featuring tastings and promotional materials, and valuable market insights to guide informed decision-making
Range authority
Enotria is proud to list more than 3,000 premium wines, Champagnes, spirits and beers – an extensive and authoritative range curated by our buying team and built on long-standing relationships. Many of our producer partners have worked with us for more than three decades, growing together with us. We pride ourselves on our ability to service all aspects of a wine list at all price points, from inspiring by-the-glass options to exclusive fine wine parcels.
But we know that Italian wine is our heritage – and our biggest specialism. Since Enotria’s inception, our teams have devoted a significant portion of their efforts to importing prestigious names from the Italian wine scene. Today, our Italian heritage continues to be a cornerstone of our identity and a key part of the reason that our customers choose Enotria.
Optimise our supply chain
Our commitment to excellence extends into optimising and minimising the environmental impact of our entire supply chain. Enotria is on a journey of continuous improvement, ensuring we provide the most efficient service to our customers through a number of initiatives, including optimising delivery routes and using a modern fleet of delivery vans.
As part of the Majestic Wine Group, we can also explore synergies, working alongside the teams at Majestic and Vagabond to optimise our stock holding, make the best use of our warehouse locations across the UK and reduce road miles.
Invest in systems
At Enotria, we harness technology to boost precision and efficiency across all our operations. For instance, our warehouse management system is integrated in our website as well as in our pickers’ hand-held terminals, allowing us to track every item – who picked it, when, and its current route – providing full traceability for our customers. We also have comprehensive visibility of stock details such as best-before dates, quantities, and rotation numbers, minimising the risk of out-of-stocks and ensuring overall operational excellence.
Our investment in our systems will continue, leveraging the expertise within the wider Majestic Wine Group to ensure that we remain at the forefront of technological advances, to the benefit of our colleagues, customers and suppliers.
Balance our portfolio
We pride ourselves on our ability to service all aspects of a wine list at all price points, from inspiring by-the-glass options to exclusive fine wine parcels. But at the same time, we know we cannot offer everything to everyone, and therefore place significant focus on creating a well-rounded, high-quality, balanced portfolio that meets the needs of our customers.
Enotria has a stable of more than 300 high-profile agency partners, with core partners in key regions, supported by regional specialists. This balance ensures that we provide our on- and off-trade partners a selection of premium wines, with enough choice to differentiate their wine lists from those of their competitors.